Five Key Interactions between SEO and Social Media

April 11th, 2013
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Okay, by now everyone has heard about how crucial Search Engine Optimization (SEO) is to the success of your website. However, as is becoming the norm regarding SEO, the parameters for successful optimization have changed again; or rather, they continue to change, making the process of SEO less of a process to be mastered and more of an arcane mystery that the average business owner can never keep up with.

The latest iteration is the importance of your social media presence to the searchbots’ algorithms. This makes sense, as social media is where your customers reveal the most about themselves online, therefore allowing SEO to bring you as a provider and them as a customer closer together without bothering those who aren’t interested and wasting your precious marketing dollar.

The good news for small business owners is that this more personal outlook is likely to favour them over larger corporations, purely because of the ‘human factor’. If you own and operate both your own business and your own social media pages personally, you are far more likely to do the things which SEO bots regard highly, and therefore you will get a better search engine ranking and appear higher in listings. Optimizing the way your social media and blog posts interface with your business is a great way to get the most out of both sides of the equation.

1. BE SOCIALSocial media
If you don’t have a Facebook, Twitter or Google Plus profile for your business, you’re doing yourself a disservice. Apart from all the advantages in communicating with your customers, making the commercial experience fun for them and so forth, you’re missing out on another valuable URL and another page that search engine ranking algorithms can use to assess your relevance.

Make sure you use them every chance you get. Optimize and refresh your web content regularly, and use keywords as a bridge between your social media posts, your blog entries and your website. Make the most of videos, images and podcasts as well and don’t forget to keep up your meta tags.

3. S.U.R.F. – Shareworthy, Useful, Relevant, Fun Share
Give your customers and followers something to interact with. Write articles and make posts that are relevant; not only will it help your SEO program, but you know your customers are interested in topics associated with your business or they wouldn’t be your customer. Informative, entertaining or amusing entries are more likely to be read and shared on their own social media pages, and every ‘Like’, ‘retweet’ and ‘+1’ not only broadens your audience, it impacts your website ranking.

Make sure you maintain the tools on your page that allow your customers to share content. Consider the available add-ons & plug-ins for various browsers, and add the appropriate buttons to your webpage and your social media posts wherever possible. Crosslink your Twitter to your Facebook and share both on Google Plus as well.

The number one reason social media marketing works for businesses is that customers enjoy feeling empowered. They want to know that they are communicating with a real person. Good feedback multiplies itself, so always make sure you respond to posts, comments and inquiries  Remember, your social media presence is visible to the whole world, so make the most of it – there are 7 billion potential customers out there!

The key in all cases is interactivity and engagement. Like all relationships, the one between you and your online audience won’t maintain itself. You need to keep working at it. Continually engaging with your customers and followers is the most crucial component of any online marketing program.

Author: Janah Legaspi
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