The Five Big Mistakes People Make When Tweeting

January 29th, 2013

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You’re finally on the social media band wagon! You’ve got your Twitter account all set up and you’re ready to tweet! Here’s a quick run down of the five biggest mistakes people make when tweeting.

Number 1 – Unfocused Content

While tweeting ‘we love our customers’ is a great sentiment, it’s not very functional. Customers and prospects want informative useful tweets. If your tweets are not content rich they will become ignored as spam. Now tweeting, ‘we love our customers so much we are offering 10 percent off online orders today!’ not only expresses that wonderful sentiment, it also rewards your customers for simply being customers along with encouraging them to act and purchase items from your store.

Number 2 – Not Mentioning Others to Spread the WordSpread the Word!

When you mention others in your tweets it increases the exposure of that tweet. Mentioning specific customers in your tweets shows that you are responsive to their concerns and comments. It also offers an opportunity for the customer to re-tweet your original tweet; basically to say: Hey look! This company responded to me! Effectively using Twitter like this will help create solid bonds between you and your customers.


Number 3 – Improper Use of Hash Tags or None at All

Twitter Hashtags

Use hash tags on twitter to help categorize your tweets. You should only use them when your tweet is topical to the hash tag that you’re using. Twitter’s website says that it’s best to use no more than two hash tags per tweet. If you’re not using hash tags at all then people are having a hard time finding your tweets. Remember, easier is better. The easier it is for someone to find your tweets the more exposure you have.


Number 4 – Not Networking with like-minded people in your industry.


When you network with people in your industry it not only increases your exposure it can enhance your reputation as well. If you follow industry experts they may follow you in return. Customers and prospective customers can see that industry leaders follow you and that will give you a boost in the reliability department. When you see an industry leader tweet something you think your customers and perspective customers would find useful you can re-tweet it. No only do you show that you play well with others you’ve just re-purposed someones tweet into useful content on your own Twitter feed.

Number 5 – Not Including Tweets on your Website

While it’s true that Twitter has been changing its API it’s easy to get a company like statusboom to embed your Twitter feed on your website. You can take this into consideration when tweeting, and use it as a call to action on your website as well as your twitter feed. Once embedded, your tweets become content for your website as well. It’s an easy way to get fresh, new, highly updated content that will keep your viewers coming back for more.

With a little bit of diligence you can find your way around these common tweeting mistakes that both new and established business make. statusboom is also here to help you manage your twitter marketing campaign. Visit our packages page and choose the package that works best for you.
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Author: Adam Evans
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