Maximize Your Online Exposure – SEO, PPC & SMM Approach

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April 18th, 2013
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When faced with a decision about how to best spend their online marketing budget, many companies make the crucial error of committing all their eggs to one basket – either Search Engine Optimization (SEO), Pay Per Click (PPC) or Social Media Marketing (SMM). There’s absolutely no valid reason to exclude any of the elements, in fact – it’s just a matter of working out which mix is best for your company.

SEARCH ENGINE OPTIMIZATIONSearch Engine Optimization
This should pretty much be the cornerstone of your strategy. If you want to be found online, it stands to reason that you need to appear early in the list of possible search results, and that’s what Search Engine Optimization does for you. However, if you have a defined market and don’t need to reach out to a broad base, or if your products / services are seasonal, you may not need to invest quite as heavily in SEO as others.

PAY PER CLICKPPC - pay per click
Pay Per Click is ideally suited to those with a small budget or a limited market to service, especially geographically. There are billions of people on the internet at any time, but if you only want to reach out to a couple of thousand, you’re better off hunting with an arrow than with a shotgun. PPC also allows you to test the effectiveness of your keyword selections before committing to an expensive SEO campaign.

SOCIAL MEDIASocial media
No doubt about it – social media is where the action is. People have to make an effort to go searching on Google or Yahoo; on social platforms they are just sitting there waiting for your ad to come up in their feed. Recent studies suggest that almost 60% of people are likely to engage financially with a company if they’ve had a positive social media experience first. So, to make the most of your Social Media Marketing, you need to interact with your customer base.

COMBINING YOUR CAMPAIGNSSearch engine marketing
Getting great search engine rankings is no longer simply dependent on the keywords on your actual website. Today’s algorithms pay attention to social media profiles, blogs, reviews and articles, geographical relevance, even image and video content. Social media affects web usage so heavily that, according to Google, views of your profile affect your natural rankings. Engaging and interacting with your audience on social media therefore helps your search engine rankings, and in turn appearing higher in searches means gives you more chance of popping up on people’s social media radar as well.

Why not contact us and ask us how to best combine your online marketing strategies to get the best possible sales results for your business?

Author: Janah Legaspi
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