Why Use a Facebook Fan Page?

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December 31st, 2012

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Facebook Marketing

A facebook like button with a mouse cursor hovering over top

A well designed Facebook fan page marketing strategy will increase your search engine results rankings. Ranking well gives your products and services more search results real estate. A good Facebook fanpage design encourages your followers to share your company’s information with their friends. This type of organic sharing not only increases your company’s exposure but also encourages brand loyalty and higher SEO rankings. Reviews and testimonials on your fan page help to convert prospective customers to current ones.

Engaging Customers

A hand holding a megaphone, shooting out icons that represent methods of engaging customers of a facebook fanpage, and in general online

It’s no longer enough to just have a website. You need to engage your current and prospective customers in the social media arena. Your Facebook fanpage design is a key component in the ease of sharing and engaging. Vivid profile photos capture the eye of your views while high quality content will keep them there. This is the place to find out what your customers want and to encourage them to chat about the things they like about your products and services. Offering them a ‘like’ button to click is essentially one click sharing that will draw more attention to what you have to offer.

Frequent Updates

Once you’ve established a good Facebook fanpage design you need to keep it going. This is where your Facebook fan page marketing strategy comes in. Frequent updates keep your loyal customers coming back for more. Tips and tricks on how to use your products and services along with eye-catching photos are both great ways to keep the dialogue going between you and your customers.

Active Page Increases SEO Rankings

SEO Rankings

A hand marking a graph indicating SEO Rankings increasing for a (your) business with Facebook Fan Page marketing.

The more active your fan page is, the more it will help your SEO rankings. When people talk about your products and services on your Facebook fan page they are creating well keyworded, organic content. Search engine robots simply love that kind of content and will rank it highly. Your fan page users will most likely use links that lead back to your website as well, which is also a boost to your rankings. The ‘liking’ and ‘sharing’ of your page is also something that the robots look for and rank highly.

statusboom is standing by to manage your Facebook fan page marketing strategy, starting off with an excellent Facebook fanpage design. Prospective and current customers will be sharing and liking your page in no time. Visit our packages page now, and choose which package works best for you!
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Author: Adam Evans
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