Reputation Management for Businesses is Critical

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December 27th, 2012

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As a business, your reputation is of the greatest important – it’s all you have. One online trouble maker can cause negative SEO results that can spread like wild fire. You can lose customers, likes on your fan pages, money and more. Once a bad rap starts to spread, you need effective search engine reputation management which statusboom offers.  Here’s how it works.

Reputation Management Online

Reputation management

Large blue and red sign with the text “Bad Publicity” and “Next Exit” with an arrow indicating to “Get-Off” (the metaphorical highway).

Negative seo results can be composed of differing types of content including videos, reviews, blog posts, websites and more. Let’s say for example your negative SEO results content is a blog post.  If it’s ranking high this is, unfortunately what prospective customers are going to see first and that’s going to persuade them to move on to a different company offering the same or similar products and services.

Effective search engine reputation management will over power the negative blog post with positive posts.  A skilled reputation management company like statusboom will create positive content which will rise to the top of the search results to drown out the negative post.  This well optimized positive content changes the search results listing to reflect the good things you want to see about your company.

Reviews

Customer Reviews

A sample customer satisfaction survey with a magnifying glass focusing on the first answer/option “Excellent”.

Reviews can also come in many formats.  They may come as small to medium length blurbs where product reviews are encouraged.  They may be on fan page posts or their may even be blog posts that are reviews.  Your company’s reviews affect customer behavior as well as standings in the search engine results.

When making the decision of where to buy a particular product or service, prospective customer’s will go to the reviews section to see what other people thought of your company.  Reviews tend to contain information about how fast the shipping was and whether or not problems were easy to resolve or not.  All things being equal the company with the best reviews is going to win.

Reviews can also affect your standings in the search engine results.  When your customers write about you they tend to write well keyworded pieces naturally because they are talking about what they like about you.  This will catch the attention of the search engines robots and can ultimately help your page to rank higher.

Reputation management with statusboom is easy.  All you have to do is visit our packages page and choose the package that works best for you.  While you relax we’ll monitor your online reputation, find any negative SEO results and lose them in a sea of positive content.
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Author: Adam Evans
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